Despite the ongoing rise in living costs, a recent survey conducted by Legal & General shows that over half of the British families are planning to take vacations in the next four to six months. This survey, which involved 2,000 participants across England, indicates a resilient desire for travel amid economic pressures.
The study highlights a marginal increase in the average holiday spending, with families expecting to spend approximately £2,005 this year, up from £1,944 last year. Despite the financial challenges, the cost of travel remains a significant consideration for most holiday-goers. According to the survey, 42% of the respondents said that travel costs were the most decisive factor in planning their vacations. The attractiveness of the destination and personal financial conditions each influenced 31% of the survey participants.
In light of the cost-of-living crisis, 32% of those affected are prioritizing savings, yet a surprising 46% are still likely to book trips. Travel preferences among the respondents varied, with 56% preferring to travel with their partners, 22% with friends, and smaller groups choosing to travel with their parents (13%), or with cousins and grandparents (2% each).